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  • NAL'S Paint Center - Worcester Location
    315 Brooks St Worcester, MA 01606
  • NAL'S Paint Center - Worcester Location
    140 Chandler Street Worcester, MA 01609
  • NAL'S Paint Center - Auburn Location
    470 Southbridge St. Auburn, MA 01501
  • NAL'S Paint Center - Leominster Location
    651 N. Main Street Leominster, MA 01453
  • NAL'S Paint Center - Shrewbury Location
    240 Boston Turnpike Shrewsbury, MA 01545


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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you it still paint?

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NAL'S Paint Center Acquires Economy Paint Supply

Worcester, Ma, January 3, 2017 – NAL’S Paint Center of Worcester and Auburn announces its acquisition of Economy Paint Supply of Leominster, Worcester, and Shrewsbury.

Locally-owned and family-operated, NAL’S Paint Center has been a staple of the Greater Worcester paint and decorating community for more than 40 years. Founded in 1973 by Natale “Nal” Santora and his wife Mary, NAL’S is now owned and operated by Nal’s son David Santora and his wife Jeanne. 

In addition to its Brook Street headquarters in Worcester, last year NAL’s opened a second retail store located inside Kitchens and Floors Today on Southbridge Street in Auburn.  Like NAL’s, Economy Paint Supply – founded by Hyman, Ralph, and Phil Epstein in 1938 – sells high-quality Benjamin Moore paints and a large selection of wall coverings and window treatments. 

NAL’S reputation for providing expert knowledge has proven to be a major factor in the successful growth and expansion of a family business competing against national chain stores. 

“We’ve built our reputation by taking care of our customers and selling superior products.  We live in the communities we serve, and we want people to know that we care about them and their projects. We are excited to expand into the towns of Shrewsbury and Leominster, and expect the acquisition of Economy Paint to be an easy task,” said David Santora, a life-long resident of Shrewsbury. “The business and customer service philosophies of the Santora and Epstein families are very similar: provide expert advice, first-class service, and superior product knowledge.”

Locally Owned, Family Operated

celebrating over 40 years in business!

NAL’S is proud to be a locally-owned and family operated serving Worcester and Central Massachusetts for more than 40 years.  The friendly knowledgeable staff takes great pride in providing outstanding customer service. When you visit NAL’S you’ll leave feeling knowledgeable, satisfied and confident that you’ve chosen the right Benjamin Moore products and tools to produce the excellent result you deserve.


A large selection of designer window treatments from

Looking for Wall Covering?

NAL’S has one of the largest selection in Central Massachusetts, which includes large selections from: Anna French,  Thibaut, York, Brewster and Patton.

Talk with the experts at NAL’S, whether a paint solution or design advice, they are known for outstanding knowledge and customer service.

Your space, your style, your Benjamin Moore. Everything you need to create an environment that you love.

"Your space, your style, your Benjamin Moore. Everything you need to create an environment that you love."

Color Trends 2016

2015 Color Trends

Introducing Color of the Year 2016, Simply White (OC-117), and Color Trends 2016. White is transcendent, timeless, its versatility unrivaled. Explore a colorful palette that celebrates the simplicity of white.

Paint Your Room Online

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Planning to paint, wondering if the colors you chose are right for you? 
Paint a room virtually with Personal Color Viewer by Benjamin Moore. See what colors will look like in your space with Personal Color Viewer by Benjamin Moore. Explore paint color combinations with sample room designs or upload your own to create the perfect look for your space.

Shades Of Life

There's a new way to think about style. 
More of a morning person, or a night owl? Discover the color palette that reflects your personality. Through a few clicks of the mouse you can find perfect color combinations to set the mood.

Color Trends 2017

Color Trends 2017

Introducing Color of the Year 2017, Shadow (2117-30), and Color Trends 2017. Shadow is a master of ambiance. It ebbs and flows with its surroundings and light brings it to life.